GEO Fencing Marketing

The process basically refers to the location-based advertisements we see on our internet-connected devices. Marketing firms use the concept of Geo fencing to identify where a potential customer lives and advertise to them with pinpoint accuracy.

How is Geo fencing used?

Once the marketing company knows where you live, it is very easy to advertise. These marketing campaigns can be set up and used across multiple sites. They can be used for multiple online advertising campaigns. These campaigns include many types of online advertising; video ads, search engine ads, display ads, and remarketing, which refers to the online ads that are based on your previous searches.

How can a business use Geo fencing to advertise effectively?

Basically, we know that advertising depends upon how effectively you can reach the customer. Online advertising, the rapidly popular and widespread form of promotional activity, is used by these small and large firms to target customers.

This target area is set according to the base of operations of the business. For example, a grocery store would be using a simple Geo fence that covers the local residents, while multinational would use a complex fence, including all countries that it operates in. This helps in keeping the marketing effort relevant. Another example would be of retailers selling a specific product, who would look at the area from where most of their customers come from, and shift their base there.

In order to get a higher quality and quantity of customers, companies can use this method to easily select the scope of their search: country, state, city, DMA, metro, or zip code. They can even set up a custom radius for the fence.

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