Technology has taken over every business sector in the world. The influence of technology on the business is so great that the success of any business is measured by its digital presence, website. It does not matter if you are running a small business or a large one the need for a web portal where you can communicate with your clients digitally remains the same. Think of a leading brand of any trade and search them on Google, you will surely find them there. This argument is enough to understand the importance of a web portal for the success of a business. On average, the revenue of a small business is around 3.5 million US dollars but for the businesses that have a website also, the average revenue is more than 5 million US dollars. The difference between with and without web portal holder trades is vivid to understand how a website can boost your small business.
The giant companies can afford the budget of an in-house team of web developers and designers that can make the web portal according to their requirements that can make it possible for them to lead the trade. On the other hand, small enterprises cannot afford the luxury of an in-house team. Besides, establishing a website from scratch for trade purpose solely is a big challenge in itself.
Following 9 steps will help you to understand better how to establish a website for a Small Business that can deliver the best results.
The domain name is the most important part of digital presence because it is what you will share with your potential customers to reach you. It is known by another common name, website address. Make sure that you select a domain that is easy to remember and must have short length, uses a proper domain extension, has no numeric or symbols, and easy to recall. Another important factor in the selection of domain is that it should make the URLs that are friendly with the search engine optimization (SEO). Once you have selected a domain that is perfect upon these factors, get it registered in the first place.
A website host is the service provider that offers technological and other necessary services that are required to run a web portal and make it visible on the internet. The domain name that you have selected for your website will be connected to the host and then the customers can visit your website using your domain. Different hosting services are offered at different prices ranging from 2 dollars a month to hundreds of dollars per month. The difference between the pricing shows the difference between hosting servers that can either be shared or dedicated. Make sure that the hosting company you choose has an active customer support service system so if you face any problem, you can get a quick solution to it.
Whatever trade you are dealing with, trust is the most important thing of all and to get the trust of the customers, you need to describe it on your web portal. Internet is a world where scams and frauds are not an unusual thing that is why consumers tend to verify who it is that they are making a deal with. Make sure that you have described your brand in a convincing way at the homepage of the website. The details of your brand and other useful information can be added to the About Us page but the addition of basic information at the home page is a must. This small description at the home page will make the customers believe in you and they will explore your web portal further. Make sure that the About Us page is easily accessible from the top as well as the bottom of the website from any page.
The content management system (CMS) is a program that is used to manage all the data digitally. Make sure that the CMS tool that you are using is designed according to the requirements of your business and requires no technical knowledge to manage the data. Some of the best CMS tools are; WordPress, Drupal, and Joomla! among many others.
WordPress: It is the most admired CMS in the world. The active community of WordPress is no less than seventy-five million which is a sign of trust and reliability that people have in it. It is free and pretty easy to install, and run.
Drupal: It is also a well-known content management system. Most of its features are like the same with WordPress. The only thing that makes it more reliable & Secure.
Joomla! It outdates both WordPress and Drupal in safety, search engine optimization, and language options. However, if you add some plugins in WordPress, it can beat Joomla easily.
The user interface & user experience (UI/UX) is the main thing that defines whether or not the customers are going to stay at your website. Make sure that you are considering these aspects while creating the UI/UX for your website. These aspects are; engaging and readable graphics and fonts, optimized images that load quickly, an active and friendly navigation system, and most importantly a visible “Search” button. Moreover, your website should have pages that are considered standard for every business website. These pages are; Home, About us, Products & Services, Sitemap, Management team, Contact us, Terms of use, and Privacy Policy.
SEO is an essential set of services without which your website might get lost in the ocean of the World Wide Web. SEO services can make the ranking of your website better and take it to the top searches of the search engine. This service includes; the search of keywords and their execution, improving the loading speed of the website, making the website mobile-friendly, developing strong backlinks, getting positive reviews from search engines, and the use of social media to increase traffic on your web portal.
Getting SEO services is one thing and maintaining the website with regular updates is another important part of web development. You should know that the content that you upload to your web portal on a regular basis is important as it gets you the high ranking in the search engine optimization. In order to get a better response from the visitors, you should make sure that the content on your web portal is of high-quality and engaging.
There are alot of search engine tools but the best one to monitor your website index status and search performance is webmaster tool that help you to analyze the traffic coming at your web page, their activities, and the performance of your website. Google Analytics, Google Search Console, and Bing Webmaster Tools are some of the most useful tools in this regard. You can use these tools on a daily, weekly, and monthly basis to analyze the performance of your web page, the activities of visitors, their bounce rate, keywords that lead them to your page, and the broken links at your page that are delivering no beneficial output.
After development, the website should not be left unattended. Instead, you need to maintain it properly to get the best result out of it. The following are some of the tips using which you can enhance the performance of your website and maintain it at a certain standard.
- Use webmaster tools on a regular basis to analyze the performance of your web page.
- The data that you get from traffic on your web page can be used to analyze the preferences of the users.
- All the software and plugins should be fully functional all the time.
- Run security checks now and then to make sure that there are no Hacking threats to your web page
- Do not terminate SEO service, keep it going.
- Keep inspecting your competing websites in order to make useful improvements and to stay in the race.
- Keep an active and secure backup of your website to avoid any misfortunate situation.
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