Basic Guidelines For Beginners To Start With Google Analytics Tool
The rate of conversion or organic and worthy traffic is the prime factor for any web portal. The need for organic and worthy traffic increases the most when the website is of e-commerce. It helps you to do a keen website Analysis and boost your website conversion rate. You might have heard about this tool before; if not, then you need to know that Google Analytics is a statistical tool that offers a massive database using which you can increase the ranking as well as organic traffic of your web portal. It also offers an in-depth analysis of the website that can help you to make your e-commerce portal successful. Being digitally present is considered a key to the success of a business, and Google Analytics helps you in analyzing the data of the visitors. It has many features like; how your website visitors landed at your web page, how much time did they spend there, what areas and sections they showed interest in, and what the average time of their visit was.
Before you consider using this tool to elevate the ranking and the number of visitors at your website, you need to recognize the fact that this is a statistical database tool, and a clear understanding is necessary to take the maximum benefit out of it.
Let me share with you the basic guidelines that help you to be familiar with this tool and let you know how and why you should use it.
No Need To Worry It's Completely Free
The most significant advantage of Google Analytics is that it is a free tool. It does not matter how aggressively you are using the tool; Google does not ask you to pay for it at any stage. But you do not need to worry about the quality of the data that you get from it, as it is 100 percent authentic and beneficial for your web.
Keep You Data Records & Analyze It
To get maximum benefits out of Google Analytics, you need to be a master of the tool. First of all, you should configure your analytics account to a secure storage where it does not get lost. Google Analytics already sends you the refined and screened data that is in the shape of Google spreadsheets, docs, and sites. You have to set up a new account and copy the <script> code to your website header or body. Google send you the data in the shape of files, and all you have to do is to store it carefully so that you can utilize it for analyzing and improving the working of your website.
Steps To Create Customized reports.
Google Analytics allows you to get customized reports of your website as well. You can choose one of many reports generated by Google by using the drag and drop interface of the tool. In customized reports, you can choose the metrics and dimensions of the data that you want to show in the report. The process of signing up for customized reports is pretty easy; all you have to do is to go along with the following steps.
i) Sign in to your Google Analytics account
ii) Scroll to your view tab
iii) Click on customization; you see a and a drop-down menu
iv) In that menu, click on custom reports
v) Click on Add New Custom Report
vi) Give the customized report a title
vii) Choose the type of reports such as; table, map layout, or explorer.
viii) Set the metrics and dimensions of the report
ix) Choose the place where you want the report to appear. You can also change the access to the file by choosing "All views associated with this account."
x) Click on the Save button.
Integration with other tools
Google Analytics is a user-friendly tool that can be integrated with other tools as well. It makes the performance as well as usage of this tool better, more comfortable, and faster. Moreover, it is convenient for all types of devices, including desktop, laptop, and tablets. It makes managing and using the tool more accessible for the user as they do not need high specifications of a system to manage the account. Google Analytics is highly compatible with Google AdWords, the integration of both the tools make the working better and faster. It gives you a foresight about the AdWords campaign. The integration of Google Analytics with other tools allows you to enjoy the benefits of other applications and tools.
User Behavior Flow
There is an outstanding feature of Google Analytics it shows the user navigation flow at your website and displays the activities of potential consumers that they have done during their stay on your website. Google Analytics gives you the access to conduct an internal site search provide you with a better foresight of the activities of the visitors and find out whether or not they got what they were looking for on your portal.
Analyze the bouncing rate
Analyzing the bouncing rate is as much necessary as the landing rate, and Google Analytics provides you with this data as well. The bouncing rate helps you to analyze why the visitor did not stay at your website and how you can minimize the rate. Google Analytics provides a comprehensive report of the website that shows which pages have heights bouncing rates. Generally, the bouncing is an outcome of the unavailability of desired things or information that the visitors look for, but the reason for bouncing can be more than just that. This is where you can take advantage of Google Analytics and reduce the rate to a minimum level.
Statistical status of visitors
Age, gender, area of interest, location, and the gadget being used to access your website; these are all the statistics that are shown by Google Analytics. These factors can help you to understand it better about who is your regular or potential visitors, who among men and women like your products or services the most, what is their age group, and from where and how they are accessing your website. These all figures help you to get a clear picture of which areas of your website are popular among what type of visitors and what are the areas that need to be improved.
Set goals for social media
You need to be clear about the social media platforms that you want to target for the promotion of your business website. Google Analytics gives you the access to observe what the things that people, especially your targeted audience interested in are, and then you can use that data to make changes into your website and make it according to their preferences. You can also evaluate the traffic social media platforms have generated at your website and analyze what the areas are that need to be focused or improved to get more organic traffic.
Guidance about content
There is a famous saying about the content on the internet that, "Content is king," and it is as valid as the sun on a bright day. The quality of content that you publish on your website is a make or break point for your business because it is one of those factors that can drive traffic on your website. Google Analytics helps you to assess what type of content you should post and also to manage and keep track of the content that you have posted on your website previously. It also gives an insight into the views and traffic on your content in the shape of categorization. In this way, you can easily view which content is liked by the visitors the most, and you can enhance the traffic on your page by reposting them or posting updated versions of the same topics.
Set goals and check them
Google Analytics is a complete progressing tool that helps you to track the growth of your business through the web channel. It also helps you to set various goals and allow you to check them from time to time to see how much performance you have shown towards achieving the goals that you have set previously.
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